Search Engine Ranking Factors: Using Keywords (Article 1 of 5)

Use of Keywords in the body text (3.7)
The use of a keyword in the visible HTML text on the page is important, provided that processed in a natural way. The use of semantic variations of a keyword is preferable to aim for a high keyword density. A too high keyword density may even have a negative effect on the ranking.
 
The relationship between Keywords and Content in the Body Text (3.4)
See also the preceding paragraph. Using the correct semantically related keywords helps in increasing the relevance of the page (and website) for a wider range of keywords including 'long tail'.
 
Use of Keywords in H1 tag (3.4)
The H1 header 'helps rankings today less than in the past. The H1 in harmony with using the other 'on-page' elementary, it remains a fairly valuable factor. For formatting content headers are obviously well suited.
 
Use of Keywords in Domain (3.0)
Using a domain name that appears in the keyword, the vines at this exact keyword can make a lot easier. This not only has to do with the fact that obviously there is much linked with the domain name to the website, but also with the "trust" that Google gives to exact domain names. An additional advantage is that the keyword appears in the domain name in the SERP's (Search Engine Ranking Pages) in bold which has a positive effect on click through rate.
 
Use of Keywords in the URL (2.8)
The value of fresh, keyword-rich URLs for the rankings is pretty nil. However, the effect on click through rates and user is very positive. Because often linking websites with the full URL, with a positive impact on the rankings result, the use of keyword-rich URLs also valuable from that point.
 
The use of keywords in the H2, H3, H (x) Tag (2.8)
In principle, here, the same applies as for the use of the H1 tag. When used in a natural way (not overdone) can help the rankings slightly.
 
Use of Keywords in Alt Tags and titles of plates (2.5)
Pictures appoint the right way, mainly helps the user and the image-search engines. Pictures which is linked offer more value, because the Alt tag then link text seen.
 
Use of Keywords in Bold / Strong Tags (2.4)
Using Bold Tags is the user a lot easier when scanning a page. For the rankings is the added value pretty nil.
 
Use of Keywords in Meta Description Tag (2.1)
For the rankings play the meta-description little or no role. For influencing the snippet in search results (and the click-through rate) is the use of keywords, however, the more important in the Meta description. The Meta description tag also helps to increase the number of pages each vary and so may help to avoid duplicate content issues.
 
Use of Keywords in the Meta Keywords tag (1.2)
The meta keywords is especially a nice reminder of the era when achieving top results with sufficient cram this tag.

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